The running shoe, reinvented. From a garden hose to sporting innovation: former top athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti are united not only in their love of running, but also in their aspiration to create a perfect product. As a result, and through countless experiments (some of them involving pieces of cut-up garden hose), they have created the ‘On’, a shoe that first amazed and has since delighted the running world. On’s are not just a new running experience: they are far more than that. And the company’s three co-founders have become ambassadors of a new running sensation who success has far outpaced their expectations.